The jungle of domain names is becoming increasingly dense and among these domain names, there are premium domain names that are very popular in the relevant sectors and by the second-market speculators. But what is their exact definition?

The premium domain name can be defined by a number of things.

Shorter domains and easily remembered 

This is not new: the shorter the domain name is, the better! It must be short and above all to mean something in order to be memorable so the users would come to your website often.

A memorable domain name allows to some extent to overcome the passage required by the search engines because people will search the site directly.

Finally, a memorable name is very useful for moving from paper to the Internet. When you print flyers or brochures, a memorable domain name will make it easier to bounce off the Internet.

A premium domain name must be meaningful

It must evoke something for the visitor, a bit like a flag, a banner. In general, it is said that an NDD is significant when it takes up a word or a common expression.

When keywords are used as domain names, it is always a plus in terms of SEO, especially when the website will have content in agreement.

Premium domain name attracts users

A Premium domain name as we defined above can attract many Internet users whoever sees this name think it is the undisputed leader of the sector. It’s a little what happened with hotels.com for Expedia or makeup.com for L’Oreal.

Premium NDDs are sometimes more expensive. In some cases, and with the new extensions, premium domain names are charged more for the initial registration.

So, for example, the value of romance.online is 100 times more than romance.bet at the initial record. The Registries set higher prices for certain premium domain names with high commercial potential for its acquirer. This allows to distance the domainers whose sole purpose is to sell them for gold on the second market. Thus, the domain is much more likely to be really used.

Each registry defines the policy it wishes at this level both in terms of the number of domains involved in their extension(s), and in terms of pricing. For example, some offer the same price for all domains they consider premium, while others offer very different prices. Sometimes the renewal price is standard and only the price of the initial purchase is higher.

The .com registry, for example, offers very wide prices ranging from several thousand euros like toutsurlecine.com, coursdechinois.com or thefrenchbaguette.com, or more accessible prices such as for vindivin.com or toutsurlecine. com. Other extensions even offer some premium domains for less than 100€.

By extension, registrars often also call “premium” domains from the second market: the market for domain names already registered. The registrar then acts as a mediator: they put at your disposal or can negotiate for you the domain name in question.

In some registrars, premium NDDs are associated with a complete package. Thus, the customer has in addition to the NDD, an email area, a web space, unlimited subdomains, DNS management and a telephone and message support service. This allows him to directly use his domain name on the web.

In conclusion, a premium domain name is a short, memorable domain name. Such a domain name is obviously interesting but it can cost more than a traditional domain name. It is therefore a question of having a real strategy in order to make it profitable and to take advantage of its complete investment potential.