Why .art?

In an increasingly digital world, it is more important than ever to show your online presence!

The unique .ART domain simplifies the identification of sites and their contents by visitors, facilitating the dissemination of messages in a more direct and reliable way. A short and univocal name, often not otherwise available, will also improve traceability via search engines.

• The .ART domain name is safer, because of the anti-abuse and IP protection policies not available in traditional domains. Internet users will learn to trust sites with an .art domain name.

• .ART domains offer many new opportunities: .ART can be used for web addresses and e-mail addresses, to improve visibility and influence the interaction between the arts and technology.

• The founder of the .art domain says that “The way we present ourselves to the world is a fundamental element for communication. .ART helps those who belong to the world of the arts to identify, choose, express, search for content and establish connections in an Internet ecosystem that completely concerns the art world, from which it is created and to which it is intended. Our goal is to make .art the definitive hallmark of belonging and identification with the universe of art “.

.ART was launched at the beginning of December 2016 and there have been hundreds of registered users. There are many cultural institutions, artists, business companies and independent people from different countries. The priority registration phase for arts organizations and individuals is from February to May 2017. The number of users has continued to climb since the beginning of the period.

Currently, the domain name has been supported by several large art organizations, including the French Foundation for Contemporary Art (Foundation Cartier) and Centre Pompidou, the Guggenheim Museum, and the Los Angeles County Museum of Art (LACMA). As well as the Serpentine Galleries and the Tate Art Gallery (TATE).

Some users who already have .art domain websites, have been put into service. For example, Stedelijk Museum in the Netherlands, Brussels Art & Antiques Expo (BRAFA) in Belgium, and the Institute of Contemporary Art in the UK (ICA) have transferred their websites to the .art domain name.

The .art domain can be applied in many fields, from arts and digital projects, charity work, charity fundraising, and even marketing campaigns. Interested users can register for the exclusive artistic domain name on the official website of .ART.